Tangible Software chooses Aptaria for Sales Visibilty on the Salesforce.com Cloud

We would like to welcome Tangible Software as the newest Aptaria client. Aptaria will be helping Tangible leverage Salesforce's Sales Cloud to achieve visibility into their sales pipeline produce reliable forecasts. The Aptaria team is partnering with Tangible software to implement Sales Force Automation (SFA). Aptaria looks forward to helping Tangible leverage social and mobile technologies during 2012 to improve efficiency and sales growth.

Salesforce Customization at Colliers: New Aptaria Interview

We've done some of our most interesting Salesforce customization work recently with Kurt Stout's team at Colliers. We recently talked with Kurt about how Aptaria helps his government real estate group leverage Salesforce, from business development to Google Maps mashups. Check out the interview here.

New Case Study on Grubb & Ellis and USPS

We've just released a new case study on our Salesforce Customer Portal implementation for Grubb & Ellis and USPS. It's a great example of using the cloud in the commercial real estate space, and of a non-IT B2B company leveraging Salesforce to satisfy a challenging client need. Here's the opening section of the study:

Grubb & Ellis (NYSE: GBE) is one of the world's largest real estate services and investment companies, with over 5,000 employees and 100 offices. GBE has successfully managed the real estate needs of numerous Fortune 500 companies and government organizations.

Yet as part of a contract with the U.S. Postal Service (USPS) focused on site acquisition, GBE's existing toolkit was insufficient. USPS personnel needed an efficient way to acquire – and dispose of – buildings for post offices nationwide. And they needed to manage the entire process lifecycle, including site evaluation, resource and relationship tracking, and critical documents storage – all on a need-to- know basis.

Read the full case study here ...

New PaaS Case Study on SwiftCapital

We're excited to release a new case study on our custom PaaS work for SwiftCapital. Here's the summary first part of the study:

---

Aptaria helped a financial services company increase profits by moving its cash advance processing from a partner's platform to a customized PaaS solution.

Problem: Revenue Going to Competition

SwiftCapital provides small, short-term cash advances to restaurants and other retailers. Since 2006, they've given advances to over 10,000 small businesses, many of whom would have been turned away by banks due to the recent credit freeze.

Until recently, however, Swift lacked a platform for processing these cash advances. This led them to partner with a competitor and use its processing system, creating several problems:

• Lost revenue, as Swift had to give a cut of each deal to its competitor
• Limited control of the system, preventing Swift from automatically integrating with Experian and other credit rating agencies
• Poor visibility into the deals pipeline and limited reporting, making it difficult to manage the business

Read the full case study here.

We're hiring!

We're excited to have brought on a number of new clients in recent months. To help us handle this growth, we're actively looking to add new team members:

• Salesforce Cloud Consultant / Administrator
  
• Salesforce Cloud Developer
  

This is a great opportunity to help shape the cloud in a fast-paced environment.

Applicants must live in the DC metro area. If you're interested, please send your resume to contact@aptaria.com. Or if you know Salesforce talent looking for work, please pass this on. Thanks!

New Look for Aptaria.com

We are excited to have just launched a completely new design for Aptaria's website. With this redesign we overhauled the site's look and feel to better reflect a forward-looking company in the fast-growing cloud space. We also implemented significant improvements to the site's navigation, making it much easier to find information about our services, our clients, and our team. We hope you enjoy the new site. Let us know if you have any feedback.

Aptaria predictions for Cloud Computing in 2011

Its that time of year again when the thought leaders make their predictions for the new year. 2010 was a great year for Cloud Computing, despite headwinds from a still struggling economy. 2011 promises to be an even better year:

Aptaria Predictions for Cloud Computing in 2011

1. Aptaria expects the Gartner Hype cycle to continue in 2011, with more buzz surrounding Cloud Computing as we begin down toward the trough of disillusionment. More large companies will realize the benefits of the Public Cloud, beginning the planning process to eventually keep only the most sensitive of data/apps in an on-premise data-center.

2. On-premise Data Centers will continue to shrink in size and complexity as they will hold only the infrastructure of the most sensitive nature for the enterprise.

3. The oxy-moronic term 'Private Cloud' will be discredited for what it is: on-premise single-tenant software.

4. Mobile access to apps and data in the Cloud will be a top headline in 2011, continuing the storyline from the later half of 2010. iPads, iPhones, and Android devices will become commonplace in the enterprise.

5. The economic recovery will gain steam in 2011, accelerating the switch to the Cloud.

6. Companies will embrace social media in the enterprise; Chatter in particular.