Aptaria announced today that it has deployed GoodData, the Business Intelligence Platform-as-a-Service for its client, Nutricia. With GoodData, Nutricia has a powerful yet easy to use tool (even for those not technically inclined) that empowers its users to quickly spot trends in their sales data while there is time to react.
GoodData is a compelling BI option for Salesforce.com customers such as Nutricia because it too is based entirely in The Cloud. No hardware to buy, systems to maintain or networks to manage. BI has for a long time been considered the last bastion of on-premise computing, due to the volumes of data and number crunching required. GoodData changes that with a pay-by-the-GB model (more or less) with unlimited users.
Traditional on-premise BI vendors such as Microstrategy need to act protect their businesses. The days of multi-month deployment cycles are numbered. Aptaria was able to get Nutricia's sales data deployed into GoodData in a matter of days, including seamless integration with Salesforce.com.
Today Aptaria and GoodData also announced a partnership whereby GoodData customers will leverage Aptaria's Cloud sourcing expertise and Aptaria customers will enjoy the benefits of GoodData BI Plastform-as-a-Service. Through this partnership the two companies will continue to help companies of all sizes realize their potential in The Cloud.
In future posts I will detail more specifics about the GoodData products and how Aptaria clients are using it to mine actionable intelligence from the data they already have.
